Lace Up To Save Lives X NIKE

Nike launched their new RED campaign in London today.With the help of prominant football players Nike hope to raise awareness of HIV and AIDS in Africa. The laces are the first installment of the line, designed for football boots but anyone can ware them. More after the jump!

“We’re working with Nike to leverage the power of sport to fight HIV and AIDS in Africa. Together we’re focusing on two initiatives: Educate and Medicate. Our aim is to ensure that HIV positive people in Africa have access to the medicine they need to stay alive and to continue to build education programs through the power of sport.”

Releaed on Nikestore.com Dec 1st

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~ by snackk on November 30, 2009.

One Response to “Lace Up To Save Lives X NIKE”

  1. […] collaborations are busssssy man, only yesterday we showed you Nike X RED lace collab that were released earlier today… cop them by the way, serious. With a red theme added […]

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